Local Business Program

The McMaster Local Business Program is back by popular demand for its third year. This initiative was created in 2011 to incease the prominence of local business in the McMaster community. The program allows local businesses an opportunity to market to the almost 30,000 students and staff right on campus.
In the past, local businesses have expressed interest in working with McMaster to attracting new and retaining current customers. The Local Business Program does just that, and offers great exposure to the McMaster community!

Along with new outreach programs, McMaster is committed to being a good neighbour to the surrounding community.

Sign-Up Today

THE PROGRAM:

Participation in Opening Day Football and Homecoming Football Marketplace
• 10’x10’ space in the entranceway of the football stadium on Saturday September 7th, 2013 and Saturday October 5th, 2012
• 5000+ first year undergraduate students will have the chance to experience McMaster Football and its marketplace for the first time

Priority Business to Members
• Preferred Customer of McMaster Athletics and Recreation

Logo on our website under Local Business Program
• Website attracts about 5 million views per year

Single slide advertisement on our internal television network
• Approximately one million people walk through our facility yearly
• Newly created student lounge surrounded by TV’s

Spotlight ad at a football, volleyball, or basketball game
• Ex. “The McMaster Athletics and Recreation Local Business Program invites you to explore the Snooty Fox. Located on King St in Westdale, it’s the perfect place to relax. For more information on the Local Business Program visit marauders.ca!”

Advertise promotional material for McMaster Athletics and Recreation (posters, calendars)
• You will receive schedules for all sports and opportunities
• Ensures connection to Marauder family

Sign-Up Today

WHAT’S DIFFERENT?
• More intimate marketplace for increased fan engagement
• Closed off gaps/junctions
• Funnel fans through one main entrance through the Marketplace
• Increased communication
• Post-event feedback
• Photographed content
• Food cannot be sold at games (Free Sampling may take place)

Why this is great for YOUR business:

• McMaster is home to 30,000 students and staff
• Over 6,000 students will walk through the business marketplace on game day.
• Direct access to the 18-25 age demographic
• Primary opportunity to showcase your company
• Winning our very first Football Vanier Cup Championship in school history in 2011 and appearing in the final AGAIN this year has raised the profile of our athletic program. Games are once again expected to be sold out with record attendance for the 2013/2014 season.
• Season Home Opener and Homecoming game, are two marquee events that provide a PACKED stadium and bustling atmosphere.

LOCAL BUSINESS PROGRAM · $1000

• Program runs from September 2013 until April 2014
• + $50 in prizing, to be given away at promotional time-outs during football, basketball and volleyball games along with SPOTLIGHT announcement

BRAND NEW SOCIAL MEDIA PACKAGE + MOBILE APP [ADD-ON] · $500

• Business ad on McMaster Marauders Facebook for 2 weeks
• Twitter contest (one per month, contest questions and prizes to be provided by business)
• Trivia/contests for customer engagement
• BRAND NEW Mobile App with loyalty program to drive traffic to YOUR business!

Current Social Media Statistics:
• Twitter 5200+ followers
• Facebook page 5300+ fans
• Weekly reach of 12,000+
• 8700+ monthly active users,
• 2000+ wall posts/comments,
• 3600+ visits per week,
• Friends of fans network of 1,425,000+

Contact Us

Lana Difrancescomarino
Sponsorship & Marketing Coordinator
P: 905-525-9140 x 24390
C: 1-613-794-3716
difranls@mcmaster.ca